Anni Welcomes Laura Aldington as Consumer & Brand Advisor to the Anni Advisory Board
Media Announcement
Sydney, 11th October 2024 — Anni, an Australian-born pioneering digital health and wellbeing community, is thrilled to announce the appointment of Laura Aldington as the Consumer & Brand Advisor to the Anni External Advisory Board.
“With Laura’s incredible experience in leadership, brand strategy and creativity, Laura is set to play a significant role in advising Anni’s consumer strategy,” says Anna Lee-Renwick, co-founder and Chief Product Officer at Anni.
“We met Laura at SXSW Sydney last year, and our relationship has become very important to Anni since then. Her strategic insights and advice will be invaluable as we continue to grow the Anni brand and service across Australia and beyond.”
Based in Sydney, Australia, Laura co-founded Supermassive, an independent creative agency that has quickly made its mark by setting a new benchmark in creating disproportionate impact for brands through robust brand strategy and non-traditional creativity. In just nine months, Supermassive was recognised as Mumbrella’s Emerging Agency of the Year (2024).
“Having partnered with Anni over the last twelve months on the development of a new brand positioning, platform and identity, it is an absolute privilege to be invited to join the advisory board and help supercharge the ambitious plans we have been co-creating to take the business to the next level. The team behind Anni are world-class, with proven track records in successfully scaling businesses, and I’m thrilled to take a place amongst them,” says Laura.
Prior to launching Supermassive, Laura held senior leadership roles across renowned agencies in the UK, USA, and Australia, including a six-year tenure as CEO at Host/Havas. Over her impressive 25-year career, she has advised some of the world’s most iconic brands, such as Coca-Cola, Nestle, P&G, the Australian Defence Force, IKEA, and Tourism Fiji, resulting in a significant body of work celebrated for its creativity and effectiveness.
Laura’s marketing leadership has garnered numerous accolades, including recognition in Adnews' Top 10 Leaders (2018), Campaign Asia's 40 Under 40 (2019), and Women to Watch (2021). She has also been featured on Mediaweek's Power 50 list (2023) and shortlisted for various industry awards, including CEO Magazine's Marketing CEO of the Year (2021) and Mumbrella's Industry Leader of the Year (2022). Additionally, Laura serves as the deputy chair of the Advertising Council of Australia's board of directors and holds a postgraduate certificate in Organisational Coaching and Leadership.
Throughout 2024, Anni has grown to 2,700+ members, with over 350 verified experts across family health, sexual health, skin health, nutrition, and holistic medicine.
Anni has been named as one of ten startup raises worth getting excited about in 2024 by SmartCompany.
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About Anni
It’s time to ditch the slow waiting rooms and online misinformation.
Anni is a digital health and wellbeing community that combines the speed and convenience of AI with the warmth and trust of real experts to offer you qualified and tailored support through quick, easy and affordable micro-consults® on your device.
Let’s just come right out and say it - our current health and wellbeing options
aren’t in great shape.
If we need support, we’re forced to choose between enduring a slow and
costly specialist route, or tumbling down an online rabbit hole where the ‘cure’
more often than not involves cutting 5G out of your diet.
But Anni is here to make it better.
Not just your wellbeing issues, but a broken system too.
Anni is a digital health and wellbeing community that treats everything from broken sleep and fractured relationships as seriously as you treat broken bones. We blend the speed and convenience of AI with the warmth and trust of person-to-person support to offer you a huge range of qualified, personalised and affordable advice, when and where you need it most.
We call them Anni micro-consults® - short, convenient consultations with the exact expert you need, at the exact time you need them, right there on your device. Anni micro-consults® mean you get tailored advice for your unique situation, as well as building a relationship with a team of experts who totally get you and your health and well-being concerns, from sleep to skincare to Sexology.
No more getting caught up in costly healthcare red tape.
No more online advice from someone called Dr Hammerhead69.
Just the right support, with the right experts, at the right time.
Whatever your health and wellbeing issues, find out how Anni can make it better - askanni.com
For Media enquires please contact: media@askanni.com
For all other enquiries please contact: hello@askanni.com
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