Addressing the Menopause Marketing Frenzy: A Call for Holistic & Empathetic Support
Opinion - Anna Lee-Renwick on the ABC article “Women 'bombarded' on social media by untested claims about menopause products, Senate inquiry hears” by Isabella Carbone, 8 August 2024
The recent Senate inquiry has spotlighted a troubling trend: social media is now overwhelmed with ads for menopause products, creating what has been described as a "shameful marketing war zone."
These ads promote a range of products—from herbal supplements and cooling mists to teas and patches—often with unsubstantiated claims about their effectiveness. Read the full ABC News article here.
“It's really difficult for people who are looking for help, and to know what works and what doesn't.”
Senator Marielle Smith
The inquiry underscores the need for better information, empathetic healthcare, and workplace accommodations for women navigating menopause. It's crucial that we move beyond merely regulating ads and focus on empowering women with accurate information and supportive care.
“The solution is empowering women with the information that they need, access to a clinician who will listen to them and be empathetic and offer them treatment if needed.”
Professor Hickey - Director of the Women's Gynaecology Research Centre
The inquiry hit home for Anni; in fact, it speaks to the essence of why Anni was created.
Health and wellbeing support should be accessible and affordable to all. It should be available when it is needed most. Choosing personalised care with a qualified and trusted expert shouldn't be a privilege that only a few can afford.
Anni has 63 qualified perimenopause and menopause professionals to choose from.
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